Friday, August 14
| 09.00-10.20 | Panel IV: Voters/Parties/Leaders (chair: Joseph Ben-Ur) |
| Walid Abou-Khalil & George Aoun, Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics: Case of the Loyal Lebanese Voter | |
| Milena Drzewiecka & Wojciech Cwalina, “The Late Leader”: Influence of Leader’s Death on his (and Party) Evaluation | |
| Naim Rrustemi, KLA: The Political Transformation from Guerrillas to Government | |
| Dmitry Strovsky, Modern Regional Political Trends in Russia and the Specifics of their Coverage in the Media | |
| 10.25-10.40 | Coffee break |
| 10.45-12.45 | Panel V: War and Conflict (chair: Jolan Roka) |
| Ieva Berzina, Russia’s Grand Strategy in V. Putin’s Rhetoric | |
| Ulrich M. Janssen, The People in the Focus: Aspects and Considerations in Building Political Relationships Between Foreign Militaries and Local Civilians Within the Context of Military Operations | |
| Sergiy Kurbatov & Alla Marchenko, The Demands For "Saviours" and "Traitors" in Ukrainian Social Media: What is the Price? | |
| Marius Laurinavichius, The Influence of Cliques Upon Russian Foreign Policy: The Case Study of Crimea Annexation and War in Eastern Ukraine | |
| Tetyana Malyarenko, NOVOROSSIA OR OCCUPATION? A Comparative Analysis of Russia’s and Ukraine’s Policies Toward ‘Temporarily Occupied Territories’ of Eastern Ukraine | |
| Sergei A. Samoilenko, Elina Erzikova, Sergey Davydov & Alexander V. Laskin, The Practices of Character Assassination: Russian and U.S. News Coverage of the 2014 Airplane Crash in Eastern Ukraine | |
| 12.50-13.50 | Lunch break |
| Panel V (continued): War and Conflict | |
| Greg Simons, Policy and Political Marketing: Promoting War as a Policy | |
| 14.45-16.25 | Panel VI: Social Media (chair: Evgeny Pashentsev) |
| Gabriella Kereszturi, The Impact of Social Media on Online Political Engagement Using Sentiment Analysis in the 2014 Romanian Presidential Elections | |
| Andris Petersons, Persuasion Principles and Technics Used by the New-Elected Members of the Latvian Parliament in their Social Media Accounts During the Election Campaigns in 2014 | |
| Lilia Raycheva and Mariyan Tomov, The Facebook Image Of The 2013 Social Protests In Bulgaria | |
| Ivan Surma, Digital Diplomacy: Objectives, Methods and Target Audiences | |
| Sorina Slusarec & Cristian Andrei, The Online Mobilisation in Romania’s Presidential Campaign | |
| 16.30-16.45 | Coffee break |
| 16.50-17.10 | Closing of Panels and Summary |
| 17.15-17.45 | After Conference Process |
| Professor Bruce Newman: introducing the Journal of Political Marketing and the special issue | |
| Dr Greg Simons: timeline for the special issue associated with Political Marketing Forum 2015 | |
| Professor Bruce Newman: naming of the host for Political Marketing Forum 2016 | |
| 17.50-17.55 | Concluding remarks and closing of the conference |